Understand how PublishDrive can help you maximize you book visibility with Sales Events.
At PublishDrive, we provide you with various promotional tools, including Amazon Advertising, Price Promotion, Store-specific featuring and Sales Events to help you maximize your book’s visibility. Here we will show you how sales events hosted by our stores partners can help you, and what kind of sales events are open for submissions right now.
What is a Sales Event?
A sales event is a limited-time promotional opportunity offering customers discounted rates on books. For example; a Valentines Day promotion where all romance books are 50% on a store.
What are the benefits?
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Increased Sales: Sales events typically lead to a surge in book purchases due to the attractive discounts offered, resulting in higher revenue for authors and publishers.
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Expanded Customer Reach: Promotional events attract new customers who may be enticed by the discounted prices, broadening the book's audience and potentially leading to future sales.
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Enhanced Brand Visibility: Participating in sales events increases visibility for the author's brand and books, as promotional materials and advertisements reach a wider audience during the event period.
How to apply?
1. Check the platform and / or our Sales Events emails: We'll keep you informed of the events and you can select which ones you want to apply for depending on which ones are appropriate for your books.
2. We will inform you if you are accepted: If your book gets accepted, you will receive a notification from us on the first day of the sale with the most important information, so you can inform your audience about the sale. We recommend informing your readers at this point via social media, newsletters etc.
Things to Keep In Mind:
1. Please make sure that your book is available in the host store of the sale.
2. Some of our sales have themes, and because of this, we can only accept books in certain genres for these promotional opportunities. Please check if the categories/keywords of your book match the categories/keywords given for the sales.
✅ Books eligible for a Sales Event will be noted with a green icon.
🔴 Books ineligible for a particular Sales Event will be noted with a red icon.
If you do not see any categories/keywords under the sale, it means that it is a general sale, and all genres are accepted.
3. In order to participate in these sales and get accepted by their host stores, you need to offer a discounted price for the campaign period.
For example:
If the maximum price for a sale is $5.99, and your book is priced at $4.99, it does not mean that you can participate in the sale with the $4.99 pricing. You need to offer a limited time deal, let's say $3.99. You can enter any price that is lower than the maximum price, the most important thing is that the promotional price needs to be lower than the original one.
Find Out More About Sales Events and Promotions in our video